The Rook and Rose pattern deck Kickstarter was a complete success. As in, we unlocked every single stretch goal, and raised nearly $3000 beyond the top one -- a wonderful margin of safety against things like shipping costs increasing between now and when we deliver the decks.
Not gonna lie: before we launched this project, I was significantly worried that it would fail. I've run a successful Kickstarter before, but the goal for that one was a full order of magnitude smaller than this. $31,500 is a lot of money, and while I had no doubts about the loyalty of our fans, I had the very strong feeling we'd need to reach well beyond that circle to pull this off. All throughout July we were searching for ways to build up our pre-launch followers, and then I surrendered the entire month of August to nothing but Kickstarter and book promotion work: I told myself I would expect no fiction writing or revision out of myself in that time, and indeed, it was only by herculean effort that I managed to muster enough brain to spend one afternoon polishing a moderately time-sensitive thing. The rest of my time and energy was spent on answering backer questions, sending out updates, doing interviews and podcasts and AMAs, flitting between social media accounts on different networks, and mustering the chutzpah to ask friends point-blank to promote the campaign.
Thank you so much to everyone who helped with that. It is genuinely the case that we could not have succeeded, let alone this well, without the support of others. Alyc and I have wanted this deck to be a real thing for the past five years; now it will be. And we will never stop being grateful for that fact.
(originally posted at Swan Tower: https://is.gd/hpmbWY)
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Not gonna lie: before we launched this project, I was significantly worried that it would fail. I've run a successful Kickstarter before, but the goal for that one was a full order of magnitude smaller than this. $31,500 is a lot of money, and while I had no doubts about the loyalty of our fans, I had the very strong feeling we'd need to reach well beyond that circle to pull this off. All throughout July we were searching for ways to build up our pre-launch followers, and then I surrendered the entire month of August to nothing but Kickstarter and book promotion work: I told myself I would expect no fiction writing or revision out of myself in that time, and indeed, it was only by herculean effort that I managed to muster enough brain to spend one afternoon polishing a moderately time-sensitive thing. The rest of my time and energy was spent on answering backer questions, sending out updates, doing interviews and podcasts and AMAs, flitting between social media accounts on different networks, and mustering the chutzpah to ask friends point-blank to promote the campaign.
Thank you so much to everyone who helped with that. It is genuinely the case that we could not have succeeded, let alone this well, without the support of others. Alyc and I have wanted this deck to be a real thing for the past five years; now it will be. And we will never stop being grateful for that fact.
(originally posted at Swan Tower: https://is.gd/hpmbWY)